Designing for transformation
By 2021, the largest digital transformation effort in company history was underway. As part of the Enterprise Design organization, I was asked to lead several initiatives, both individually and in partnership with people and teams across disciplines, to clarify ambiguity, simplify complexity, drive alignment, reduce risk, and increase confidence.
For two years, my primary focus was on answering two important questions...
Enterprise Mobility Strategy
The company wanted to know: “What should we do about mobile?”
Partnering with product management and engineering leaders, I led the effort to better understand who we are solving for, what matters most to them, and where the the firm should focus now, next, and later.
Branch Team Transition Experience
The company also wanted to know: “How might we create delightful transformation experiences for branch teams?”
Collaborating with experience strategists, design thinking leaders, product leaders, and branch teams themselves, we co-created an enablement framework through human-centered design.
Portfolio
Intuit Pro Tax Brand & IdentityBrand Identity Design
Magnolia Audio and VideoMarketing and Experience Design
Fidelity North Star VisionExperience Strategy and Design
Intuit Design WeekEvent Design
Agency Project WorkCreative Direction and Design
Experiments and PrototypesExperience Design and Research
Intuit Marketing Design TeamTeam Design
