Celanese is a Fortune 500 global technology and specialty materials company that engineers and manufactures a variety of chemicals and products, many of which we see, touch, and eat everyday. For their experiential marketing event at the 2016 North American International Auto Show, Celanese wanted to create the most talked about supplier event at the show. I led a talented team of designers and copywriters to develop multiple unique and compelling concepts, coordinating marketing collateral, and an innovative interactive live experience to help Celanese achieve their goal and set a new standard for how Celanese, and their competition, bond with and celebrate automotive industry executives, designers, and engineers.
Roles: Creative Direction, Experience Design, Experiential Marketing Strategy and Design Direction, Motion Graphics Design Direction
Motion graphics design direction
Cargill is the largest the largest privately held corporation in the United States. It's businesses include energy, steel, commodities, and transport trading, food, health and pharmaceutical, industrial & financial risk management, purchasing and distributing agricultural commodities, livestock raising and feed production, and producing food ingredients for application in processed foods and industrial use.
While working as a Group Creative Director at Publicis Hawkeye from 2012-2016, I was fortunate to collaborate with agency teammates across the country to create a wide range of exceptional marketing, product, instructional, and promotional experiences.
Roles: Creative Direction, Identity Design, Art Direction
In-store promotion, including point-of-sale and mobile game app
Packaging design and art direction
Risk Managment instructional experience design and art direction
Creative Strategy, Art Direction, Visual Design