Intuit Marketing Design Team
I built and led a high-performing in-house creative team to develop delightful customer experiences and exceed ambitious target metrics.
Magnolia Audio and Video
I led the design effort to reimagine how a premier consumer electronics retailer engages prospects and customers online, offline, and in-store.
Intuit Identity Design
I developed two Intuit professional tax and accounting identities and a design system to inspire confidence in our target audience and influence corporate brand and design strategies.
Experiments and Prototypes
I have led multiple design experiments and rapid iteration sessions to uncover customer emotions, sentiments, questions, and obstacles leading to new insights, ideas, solutions, and benefits.
Intuit Design Week
I led a company event to grow design thinking awareness, understanding, and capabilities, inspire greater partnership, and give back to the local community.
Agency client project work
For 15 years, I partnered with amazing companies to shape and share their brand stories, help them envision bold future states, educate their customers and employees, and craft successful campaigns and digital experiences.
