I have led multiple design experiments and rapid iteration sessions to uncover customer emotions, sentiments, questions, and obstacles leading to new insights, ideas, solutions, and benefits.
I led a company event to grow design thinking awareness, understanding, and capabilities, inspire greater partnership, and give back to the local community.
I developed two Intuit professional tax and accounting identities and a design system to inspire confidence in our target audience and influence corporate brand and design strategies.
For over a decade, I partnered with amazing companies to shape and share their brand stories, help them envision bold future states, educate their customers and employees, and craft successful campaigns and digital experiences.