Magnolia Audio and Video
I led the design effort to reimagine how a premier consumer electronics retailer engages prospects and customers online, offline, and in-store.
Fidelity North Star Vision
I led the UX Design effort to envision, validate, and advance a valuable future state experience to grow client engagement, satisfaction, and product adoption.
Edward Jones Mobility and Transformation Strategy
I leveraged human-centered design to lead the development of enterprise-wide strategies to tackle two complex and ambiguous company challenges.
Intuit Design Team
I built and led a high-performing CX design team to develop delightful customer experiences and journeys that exceeded ambitious target metrics.
Experiments and Prototypes
I have led multiple design experiments and rapid iteration sessions to uncover customer emotions, sentiments, questions, and obstacles leading to new insights, ideas, solutions, and benefits.
Intuit Design Week
I led a company event to grow design thinking awareness, understanding, and capabilities, inspire greater partnership, and give back to the local community.
Intuit Identity Design
I developed two Intuit professional tax and accounting identities and a design system to inspire confidence in our target audience and influence corporate brand and design strategies.
Agency work
For over a decade, I partnered with amazing companies to shape and share their brand stories, help them envision bold future states, educate their customers and employees, and craft successful campaigns and digital experiences.
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