I led the design effort to reimagine how a premier consumer electronics retailer drives brand awareness, increases sales, and manages projects and customer relationships.
I developed two Intuit professional tax and accounting identities and a design system to inspire confidence in our target audience and influence corporate brand design strategies.
I led a top-rated site-wide design conference, growing design thinking awareness, understanding, and capabilities, inspiring greater partnership across teams, and giving back to the local community.
I have led multipledesign experiments and rapid iteration sessions to uncover customer emotions, sentiments, questions, and obstacles leading to new insights, ideas, solutions, and benefits.
For 15 years, I partnered with amazing companies to shape and share their brand stories, help them envision bold future states, educate their customers and employees, and craft successful campaigns and digital experiences.
I am passionate about continuous learning, making things better, and making a difference in people's lives. I aim to understand what matters most to users and stakeholders, then apply design and creativity to address big opportunities and important problems.