Hi. I'm Adam.

I design better experiences for customers and teams.

I combine human-centered design, behavioral science, and a product mindset to create delightfully useful and usable experiences that drive business outcomes.

hi@adamreed.net

Magnolia Audio and Video

I led the design effort to reimagine how a premier consumer electronics retailer drives brand awareness, increases sales, and manages projects and customer relationships.

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Fidelity North Star Vision

I led the UX Design effort to envision, research, and evolve a future state experience to grow client engagement, satisfaction, and product adoption.

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Mobility and Transformation Strategy

I leveraged human-centered design to lead the development of enterprise-wide strategies to tackle two complex and ambiguous company challenges.

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Intuit Design Team

I built and led a high-performing CX design team to develop delightful customer experiences and journeys that exceeded ambitious target metrics.

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Experiments and prototypes

I have led multiple design experiments and rapid iteration sessions to uncover customer emotions, sentiments, questions, and obstacles leading to new insights, ideas, solutions, and benefits.

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Design Week

I led a top-rated site-wide design conference, growing design thinking awareness, understanding, and capabilities, inspiring greater partnership across teams, and giving back to the local community.

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Intuit Identity Design

I developed two Intuit professional tax and accounting identities and a design system to inspire confidence in our target audience and influence corporate brand design strategies.

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Agency work

For over a decade, I partnered with amazing companies to shape and share their brand stories, help them envision bold future states, educate their customers and employees, and craft successful campaigns and digital experiences.

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Learn to make. Make to learn.

I am passionate about continuous learning, making things better, and making a difference in people's lives. I aim to understand what matters most to users and stakeholders to explore new business ideas with empathy, imagination, innovation, and speed.

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Let's connect!

Email me at

hi@adamreed.net

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